When choosing a primary residence, the logistics of the property location is important in relation to the owner's place of work. However, a holiday home generating income will not need to be close to offices. Rather the whole of Florida provides a wealth of income property locations to the holiday home owner or investor. When rental income is important however, the correct location of the property is crucial, and rental income will be maximized when the property is located within a 20-minute drive of Disney World. Outside this area and even marginally outside, rental demand will fall off very quickly and very substantially.